Understanding SWOT and PESTEL Analyses

Which of the following best describes the purpose of a SWOT analysis?

• To evaluate the financial statements of a company

• To identify internal strengths and weaknesses, and external opportunities and threats

• To measure employee satisfaction

• To assess the environmental impact of a business

In a PESTEL analysis, which of the following factors would be considered under the 'E' for 'Economic'?

• Changes in government policy

• Inflation rates and exchange rates

• Cultural trends

• Technological advancements

Which of the following is NOT typically included in a PESTEL analysis?

• Legal factors

• Technological factors

• Organisational structure

• Environmental factors

When conducting a SWOT analysis, which of the following would be considered an 'Opportunity'?

• A new competitor entering the market

• A new market opening due to regulatory changes

• Outdated technology within the company

• High staff turnover

Which of the following is an example of a 'Threat' in a SWOT analysis for a British retailer?

• Strong brand reputation

• Rising minimum wage legislation

• Launch of a new product line

• Skilled workforce

In the context of PESTEL, which factor would Brexit most likely fall under?

• Political

• Social

• Technological

• Environmental

Which of the following best describes the 'S' in SWOT?

• Social

• Strengths

• Strategy

• Structure

Which of the following is a 'Technological' factor in PESTEL analysis?

• Introduction of 5G networks

• Changes in consumer lifestyle

• New employment laws

• Fluctuations in the pound sterling

A company identifies that it has a highly skilled workforce. In SWOT analysis, this would be classified as:

• Weakness

• Threat

• Strength

• Opportunity

Which of the following is an example of an 'Environmental' factor in PESTEL?

• Climate change regulations

• Taxation policy

• Demographic shifts

• Intellectual property laws