Market Research Quiz

What is the main purpose of market research in business?

• To increase product prices

• To understand customer behaviour

• To reduce staff salaries

• To develop accounting software

Which of the following is a type of qualitative research?

• Surveys with yes/no answers

• Focus groups

• Government statistics

• EPOS records

Which is an internal source of secondary research?

• Government statistics

• Competitor reports

• Loyalty schemes

• Internet blogs

What does EPOS stand for?

• Electronic Point of Sale

• Employee Performance on Sales

• External Pricing of Services

• Enterprise Product Offering System

Which of the following is an example of primary research?

• Reading competitor reports

• Conducting customer surveys

• Downloading government statistics

• Reviewing accounting records

Which type of research is best for exploring opinions and motivations?

• Quantitative

• Qualitative

• Secondary

• Pilot

Which is NOT a purpose of market research?

• Aid new product development

• Investigate brand awareness

• Determine buying trends

• Increase product defects

Which source is considered external secondary research?

• Website monitoring

• Mintel market intelligence reports

• Loyalty schemes

• EPOS records

What is a pilot questionnaire?

• A survey given only to pilots

• A test version of a questionnaire

• A government report

• An accounting record

Which sampling method gives every member of the population an equal chance of being selected?

• Quota sampling

• Convenience sampling

• Random sampling

• Cluster sampling