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Market Research Quiz

Authored by Gamar Ahmed

Business

12th Grade

Used 2+ times

Market Research Quiz
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of market research in business?

To increase product prices

To understand customer behaviour

To reduce staff salaries

To develop accounting software

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a type of qualitative research?

Surveys with yes/no answers

Focus groups

Government statistics

EPOS records

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is an internal source of secondary research?

Government statistics

Competitor reports

Loyalty schemes

Internet blogs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does EPOS stand for?

Electronic Point of Sale

Employee Performance on Sales

External Pricing of Services

Enterprise Product Offering System

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of primary research?

Reading competitor reports

Conducting customer surveys

Downloading government statistics

Reviewing accounting records

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of research is best for exploring opinions and motivations?

Quantitative

Qualitative

Secondary

Pilot

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is NOT a purpose of market research?

Aid new product development

Investigate brand awareness

Determine buying trends

Increase product defects

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