Advanced Interpersonal Communication

What is the primary ethical principle in public relations?

• Media manipulation

• Public interest

• Corporate loyalty

• Profit maximization

Which strategy is most effective for building trust with the public?

• Using vague and ambiguous statements.

• Transparency and consistent communication.

• Avoiding public engagement altogether.

• Focusing solely on social media presence.

How can social media influence public perception of a brand?

• Social media has no impact on brand perception.

• Public perception is solely determined by product quality.

• Social media influences public perception of a brand by amplifying user opinions, facilitating direct engagement, and shaping narratives through content sharing.

• Brands can only influence public perception through traditional advertising.

What is a key component of crisis communication?

• Delayed response to inquiries

• Vague and misleading statements

• Timely and accurate information dissemination

• Ignoring the audience's needs

How do public relations and marketing differ in their approach to communication?

• Public relations and marketing are interchangeable terms with the same goals.

• Marketing is about managing public perceptions and relationships.

• Public relations is solely focused on advertising campaigns.

• Public relations emphasizes relationship-building and image management, while marketing focuses on promoting and selling products.

What role does transparency play in effective communication?

• Transparency hinders effective communication by creating confusion.

• Transparency plays a crucial role in effective communication by building trust and clarity.

• Transparency is irrelevant to communication effectiveness.

• Transparency only benefits one party in communication.

Which of the following is a common mistake in crisis communication?

• Failing to provide timely and accurate information

• Ignoring social media channels

• Providing excessive information

• Focusing solely on internal communication

How can storytelling enhance public relations efforts?

• Storytelling has no impact on audience engagement or brand perception.

• Storytelling complicates messages and confuses audiences.

• Storytelling enhances public relations by creating emotional connections and making messages more relatable.

• Storytelling is only effective in written communication, not in public relations.

What is the impact of misinformation on public relations?

• Misinformation negatively impacts public relations by damaging credibility, complicating communication, and harming brand reputation.

• Misinformation improves communication and brand image.

• Misinformation has no effect on public relations.

• Misinformation enhances public relations by building trust.

Which social media platform is most effective for engaging with younger audiences?

• Pinterest

• TikTok

• Facebook

• LinkedIn