Chap 4

Chap 4

1st - 5th Grade

41 Qs

quiz-placeholder

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Chap 4

Chap 4

Assessment

Quiz

Mathematics

1st - 5th Grade

Easy

Created by

Khanh Tuấn

Used 2+ times

FREE Resource

41 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is considered a “consumer”?

Individuals or households buying for personal use

Companies buying to resell

Government agencies

Non-profit organizations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A "business buyer" is any organization that:

Purchases goods for personal consumption

Purchases for use in production or for resale

Only buys office supplies

Only buys raw materials

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which characteristic applies to the business market?

Very few, very large buyers

Demand is highly elastic

Short decision-making process

Simple purchasing criteria

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

“Emerging demand” means:

Demand arising from the consumer market

Business demand based on the needs of end customers

Demand that is predicted

Demand that decreases over time

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the stimulus-response model, "stimulus" includes:

Culture and price

Product, price, place, promotion

Only brand loyalty

Personal income

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

“Black box” in consumer behavior refers to:

Marketing mix elements

Characteristics and decision-making processes of consumers

External environment

Post-purchase behavior

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which cultural factor does not influence behavior?

Culture

Subculture

Reference group

Cultural change

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