Test

Which factor is not important in brand creation?

• Logo and product name

• Packaging design

• Communication with customers

• Buying raw materials cheaper

When is market analysis especially important in senior sales?

• Only at the production stage

• In delivering the product to consumers

• In studying demand, supply, competition, and customer habits

• Only in advertising

What percentage of customers pays attention to the external appearance and packaging of the product?

• 20-30%

• 40-50%

• 60-70%

• 80-90%

Which method in marketing strategy helps to increase senior sales?

• Only selling in stores

• Advertising on social networks, promotions, and brand creation

• Constantly increasing prices

• Reducing product types

Which method is the most effective for collecting demographic data when identifying the target audience?

• Google Analytics

• PEST analysis

• SWOT analysis

• Heatmap analysis

Which platform helps to study the audience on social networks?

• Price2Spy

• Facebook Insights

• Trading Economics

• Stat.uz

Which factor falls into the psychographic category when segmenting the audience?

• Age and gender

• Income level

• Interests and values

• Geographic location

What factors does PEST analysis study?

• Political, Economic, Sociological, Technological

• Strengths, Weaknesses, Opportunities, Threats

• Price, Product, Promotion, Place

• Demand, Supply, Competition, Market size

Which source can be used to determine the market size in Uzbekistan?

• Google Trends

• Stat.uz

• Instagram Analytics

• Price2Spy

Why is the Mystery Shop (Secret shopper) method used?

• To compare competitors' prices

• To check service quality

• To improve product design

• To measure advertising effectiveness