BRO504_20252_Mid Term Test

In the broadcast media industry, which of the following is NOT regarded as a barrier to entry?

• Licensing regulations

• High startup costs

• Limited frequency availability

• Less production staff

Which of the following industries best represents a monopolistic competition market structure?

• A single satellite TV service

• A few dominant television companies controlling most of the market

• Numerous radio stations offering similar content with slight variations

• Pay TV through internet service

Radio TV Malaysia is a fully government owned. It is lead by:

• Director General / Ketua Pengarah

• Chief Executive Office / Ketua Pegawai Eksekutif

• Chief Operating Officer / Ketua Pegawai Operasi

• Managing Director / Pengarah Urusan

Which of the following situations best illustrates the controlling function of management?

• A station manager develops a new weekly program line-up to attract a younger audience.

• A team leader organizes staff into three production units based on their skills.

• A supervisor reviews the production team's performance report and takes corrective action to meet deadlines.

• An executive brainstorms new content ideas for the upcoming broadcast season.

What is the purpose of an organizational chart in a broadcast organization?

• To list all program sponsors

• To schedule shows

• To organize advertisements

• To clarify reporting relationships and job roles

Which of the following is NOT true about Abraham Maslow's theory in management?

• Maslow's hierarchy states that self-actualization must be achieved before any other needs can be addressed.

• Maslow's theory suggests that employees are motivated by a hierarchy of needs.

• As one need is satisfied, another higher-level need becomes a motivator.

• Maslow's theory helps managers understand that different employees may have different dominant needs.

Who introduced the concept of the Hawthorne Effect?

• Max Weber

• Elton Mayo

• Frederick Taylor

• Abraham Maslow

What is the main principle of the Categorical Imperative by Immanuel Kant?

• The greatest good for the greatest number

• Avoid excess and deficiency

• Moral duty acceptable to all members of society

• Treat everyone equally

A media manager is faced with the decision of how much graphic content to show in a news report about a violent incident. Instead of showing extreme footage or avoiding the topic entirely, the manager chooses to show limited, respectful coverage that informs the audience without causing distress. This decision reflects which ethical principle?

• Utilitarianism – maximizing happiness for the majority

• Golden Mean – choosing a moderate and balanced approach

• Categorical Imperative – acting on a universal moral duty

• Relativism – respecting personal perspectives in context

Which statement best describes the definition of teleology ethics?

• A duty-based approach that focuses on following moral rules regardless of consequences.

• A principle that promotes treating everyone equally by ignoring personal background.

• A consequences-based approach that judges whether an action is right or wrong based on its outcomes.

• A belief that ethical decisions depend on individual or cultural perspectives.