Marketing & Branding (Level B2) Market Leader

What is the objective of product placement in a movie?

• Test customer loyalty

• Advertise a product during the movie

• Lower the price of the product

• Collect product samples

What is the purpose of a loyalty card?

• Reduce employee costs

• Reward regular customers

• Increase import taxes

• Launch a new product

Which of these items is an example of a free sample?

• A paid product review

• A 10% discount

• A small product given for free

• A focus group report

If a product is described as well-made, it means:

• It is cheap

• It breaks easily

• It has good quality

• It is only sold online

A product challenger is a product that:

• Is the most expensive

• Attempts to compete with the leader

• Is never sold in stores

• Has no features

A slogan is used for:

• Change the price

• Keep the products in warehouses

• Help people remember the brand

• Make the products larger

What does market segmentation mean?

• Sell to a single customer

• Divide the market into smaller groups

• Create a new slogan

• Lower the quality of the product

If a company wants to meet the needs of customers, it should:

• Ignore surveys

• Understand what people want

• Stop advertising

• Sell only to retailers

Which option best describes "value for money"?

• Something that is too expensive

• Good quality for a fair price

• A free product

• An imported device

A mid-range product is:

• Very cheap

• For luxury buyers

• Neither expensive nor cheap

• A free sample