Marketing & Branding (Level C1) Market Leader

What is the main objective of a product launch?

• To significantly reduce prices

• To introduce a new item to the market

• To remove a product from the shelves

• To assess the weaknesses of competitors

A company conducts a survey mainly to:

• Lower prices

• Increase brand loyalty

• Gather information about customers

• Promote its slogan

A SWOT analysis helps companies understand their:

• Budget and advertising costs

• Strengths, weaknesses, opportunities, and threats

• Product packaging designs

• Customer loyalty card statistics

What does 'brand awareness' measure?

• The volume of exports

• The ability of consumers to recognize a brand

• The number of free samples given

• The customer retention rates

A strong brand identity helps a company:

• To import more goods

• To pay less for endorsements

• To be easily distinguished from competitors

• To only sell low-priced products

If a company's brand image is poor, it :

• Has timeless and well-made goods

• is perceived negatively by the public

• has an excellent range of products

• Offers good value for money

Brand loyalty means that customers:

• Often switch to competitors

• Remain loyal to a brand over time

• Frequently use discussion groups

• Only buy high-end products

What is brand stretching?

• Extending a brand to new product categories

• selling to competitors

• Offering more discounts

• Introducing loyalty cards

A low-priced product is generally:

• Expensive and high-end

• Mid-range and reliable

• Inexpensive and low-end

• Endorsed by celebrities

Who are the competitors of a company?

• The wholesalers from whom they purchase

• The retailers to whom they sell

• Other companies offering similar goods

• Their most loyal customers