Chapter 20 Ag Comm The Future

What is a primary focus of today's agricultural and natural resources communicators?

• Writing articles for print newspapers

• Updating websites and posting to social media

• Conducting in-person interviews

• Designing physical brochures

How has corporate video production changed for agricultural communicators?

• It requires a full production house

• It can be done with a smartphone and uploaded to YouTube

• It is only possible with professional cameras

• It needs a large team of editors

What was the focus of agricultural communicators before digital media?

• Social media platforms

• Traditional agricultural media outlets

• Online video content

• Interactive webinars

What was the purpose of the Morrill Land-Grant Act of 1862?

• To establish private universities

• To promote agricultural and mechanical education

• To fund military academies

• To create public libraries

When was the first course in agricultural journalism taught at Iowa State University?

• 1905

• 1975

• 1991

• 2000

What significant change in agricultural communications occurred by 1991?

• Introduction of online media

• More than 30 programs in the United States

• Focus on print publications only

• Decline in agricultural journalism courses

What is a major trend in modern agricultural and natural resources communications?

• Exclusive focus on print media

• Decline in the use of social media

• Expansion to online media and social networking sites

• Reduction in the number of journalism programs

What is the impact of broadband internet access on rural and urban areas?

• Equal access in both areas

• Faster expansion in rural areas

• Digital divide between urban and rural areas

• Decline in internet usage

What is a challenge faced by typical agricultural communications practitioners?

• Working in large teams

• Staying updated with new technologies

• Lack of professional associations

• Excessive funding

Which organization provides ongoing professional development for agricultural communicators?

• National Agri-Marketing Association

• International Journalists Association

• Global Farmers Network

• World Agriculture Forum