POB * Spring 2025 * Semester Final

Something that cannot be touched.

• Intangible
• Inseparable
• Variable
• Perishable
• Feature

A service cannot be separated from the person who performs it.

• Intangible
• Inseparable
• Variable
• Perishable
• Feature

Each service is almost always unique

• Intangible
• Inseparable
• Variable
• Perishable
• Feature

That services cannot be stored for later use.

• Intangible
• Inseparable
• Variable
• Perishable
• Feature

Facts about a good or service

• Intangible
• Inseparable
• Variable
• Perishable
• Feature

An indicator of a products excellence

• Quality
• Packaging
• Warranty
• Guarantee
• Product Mix

Protects products until customers are ready to use them

• Quality
• Packaging
• Warranty
• Guarantee
• Product Mix

_______ consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.

• 4 P's
• Marketing Concept
• Marketing

______ is a detailed description of the typical consumer in a market segment.

• Customer Profile
• Mass Marketing
• Market segmentation

The three elements of the Marketing Concept are Customer satisfaction, Total Company Approach, & _______.

• Product
• Profit
• Promotion