Quizs: Marketing Spring Semester Test 2025

This is the amount of money, or value, placed on anything purchased by the customer:

• Market Share

• Market Position

• Price

• Distribution

With this objective of pricing the business will set a price that will influence how customers view the product. Customers will consider an expensive product to be a high quality product.

• Increasing Market Share

• Maximizing Profits

• Maintaining an Image

• Increasing Market Position

Ol' Roy dog food and Great Value products can only be purchased at Walmart. The Ol' Roy and Great Value brands are included in what category of brands?

• The manufacturer or national brand category.

• The industrial or professional brand category.

• The private or store brand category.

• The heterogeneous or homogeneous brand category.

This is a tax charged on retail sales receipts and added to the selling price by retailers.

• Personal Income Tax

• Property Tax

• Import Tax

• Sales Tax

This term refers to a specific city or geographic area in which marketing experiments are conducted:

• SWOT Analysis

• Industrial Experiment

• Test Market

• Package Design

This is the physical container or wrapping for a product.

• The Trademark

• The Brand Mark

• The Package

• The Copyright

According to the Federal Trade Commission, a "new product" must:

• be entirely new or changed in an important and noticeable way.

• not have a direct competitor with a similar product for sale.

• not use the term "new" for more than 90 days.

• change the product's packaging to meet FTC guidelines for the use of the word "new."

During this stage of the Product Life Cycle sales increase and competitors are attracted. Features, options, and services are added to the product.

• The Introduction Stage

• The Decline Stage

• The Growth Stage

• The Maturity Stage

During this stage of the Product Life Cycle consumers decide that a product is no longer satisfying their needs or they discover a new and better product.

• The Maturity Stage

• The Growth Stage

• The Decline Stage

• The Introduction Stage

These are regularly updated on-line journals written by experts.

• pop-up ads

• business blogs

• web sponsorships

• priority placements