Travel Agency 101: Knowledge Check

What is the primary role of travel agencies?

• To manage hotels

• To organize events only

• To facilitate travel and tourism experiences

• To provide transportation only

Who is considered the pioneer of the travel agency industry?

• Thomas Cook

• Richard Cox

• Mayflower Tours

• Cox & Kings

In which year was Cox & Kings established?

• 1973

• 1960

• 1758

• 1841

What does a retail travel agency primarily do?

• Creates travel packages

• Sells services directly to tourists

• Operates only online

• Sells services to other agencies

What is a wholesale travel agency responsible for?

• Selling directly to consumers

• Managing hotel operations

• Creating tour packages

• Providing travel insurance

What type of travel agency operates from a home office?

• Retail travel agency

• Wholesale travel agency

• Home-based travel agent

• Destination management company

What is the main difference between a travel agent and a tour operator?

• Tour operators create packages, travel agents sell them

• Tour operators only work with airlines

• Travel agents manage hotels, tour operators do not

• Travel agents create packages, tour operators sell them

What is the role of a destination management company (DMC)?

• To sell travel packages

• To manage local arrangements for tours

• To provide travel insurance

• To operate airlines

What is the significance of the Tourism Department established in Malaysia in 1959?

• It initiated the formal tourism industry

• It was the first travel agency

• It was responsible for hotel management

• It focused on international travel only

What does CRM stand for in the context of travel agencies?

• Corporate Relationship Management

• Corporate Resource Management

• Customer Relationship Management

• Customer Resource Management