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What is Woody Co.'s mission statement focused on?

• Creating engaging and educational toys from sustainable materials that spark creativity and protect nature

• Providing affordable toys to the mass market

• Becoming the largest toy manufacturer in the US

• Creating high-tech plastic toys

Which of the following is NOT mentioned as a key trend shaping the wooden toy industry in the US?

• Rising importance of sustainability

• Strong demand in building sets and infant/toddler toys

• Rising importance of inclusivity

• Decreasing demand for educational benefits

Which demographic group is specifically targeted by Woody Co. in the US market?

• Teenagers (13-18)

• Adults ("Kidults")

• Eco-conscious parents and grandparents who seek educational toys for toddlers aged 1-4/5

• Educators and schools only

What price range (per unit for retailers) does Woody target for its products, allowing them to challenge competitors like Plan Toys and Melissa & Doug?

• $16.80-$19.40

• $25.50-$39.99

• $29.95-$44.95

• $19,99

Woody Co.'s differentiation strategy in the US market is grounded in affordability, operational agility, practical sustainability, and which other factor?

• Mass market appeal

• High price point

• Targeted niche market (toddlers 1-4/5)

• Extensive product variety

What pricing strategy is proposed for selling the Woody product?

• Value-based pricing

• Competitive pricing

• Cost-based pricing

• Premium pricing

Which online platform strategy involves pitching at hub events and partnering with Fulfillment Services (WFS) for better BuyBox control?

• Amazon

• Walmart

• eBay

• Direct-to-Consumer website

What is the recommended structure for the US sales team to handle retailer outreach and integration?

• A large-scale team covering all segments

• A small, centralized team

• A medium-scale team with specialized agents for each retailer

• Relying solely on wholesalers

What is the total estimated annual HR cost for the US company in the first year?

• $38,895

• $12,282.75

• $131,485

• $143,767.75

What is defined as the country of origin for goods?

• The country where the company's headquarters is located.

• The country where the goods are sold.

• The country where goods were wholly produced or subjected to sufficient processing.

• The country from which the raw materials are sourced.