Chapter 3 Ag Comm Research Methods

What does 'ethical conduct' in communication research primarily involve?

• Following strict legal guidelines

• Doing the right thing with respect and concern for others

• Maximizing research output

• Avoiding all forms of communication

What is the term used for asking people if they want to be research participants before starting a project?

• Permission

• Approval

• Consent

• Agreement

Which of the following is NOT one of the three main priorities in research involving human subjects?

• Respect

• Justice

• Beneficence

• Profitability

Why is it important for communicators to understand research methods?

• To increase their personal fame

• To effectively carry out their responsibilities

• To avoid all forms of communication

• To reduce the cost of research

What does the principle of "Justice" focus on in research ethics?

• Minimization of harm

• Fair distribution of study risks and benefits

• Maximization of benefits

• Development of bias-free language

Which principle promotes ethical treatment by minimizing harm and maximizing benefits?

• Justice

• Beneficence

• Inclusiveness

• Objectivity

What should researchers consider to ensure their research approach is inclusive?

• Use of complex language

• Consideration of alternative methods for underserved groups

• Focus on a singular perspective

• Limiting participant diversity

What is a key characteristic of quantitative research methods?

• Subjective interpretation

• Use of bias-free language

• Objective and independent measures

• Focus on participant narratives

What is the primary purpose of a quantitative study?

• To enhance the generalization of a theory by adding the use of the theory in a specific context

• To understand how people's natural settings create meaning

• To capture the rich context of a phenomenon on a smaller scale

• To adjust or change the research design during the study

Which approach uses inductive reasoning and allows researchers to adjust during the research?

• Quantitative approach

• Qualitative approach

• Experimental approach

• Survey approach