
Selling Unit Notes Quiz
Authored by Kelley Wagher
Other
9th - 12th Grade
Used 1+ times

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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What sets personal selling apart from other promotional methods?
It’s broadcast-based
It’s one-way communication
It uses mass media
It involves two-way communication
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a goal of personal selling?
Entering new markets only
Building loyal customer relationships
Increasing advertising only
Avoiding feedback from customers
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a type of selling that involves communication with final consumers?
Telemarketing
Retail selling
B2B selling
Cold calling
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one disadvantage of personal selling?
It builds long-term relationships
It has low flexibility
It is expensive per person
It generates the most revenue
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who is the typical customer in business-to-business (B2B) selling?
Families
Final consumers
Industrial buyers
Teenagers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the estimated success rate of cold calling?
50%
10%
2%
25%
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is an example of high-touch selling?
Self-checkout at a grocery store
Ordering on Amazon
Consulting with a travel agent
Using a vending machine
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