Test Your Understanding - Unit 4 - Web Analytics

Which of the following is NOT a web traffic source in Google Analytics?

• Direct

• Referral

• Physical Store

• Organic Search

What does 'Direct Traffic' in Google Analytics mean?

• Traffic from paid ads

• Traffic from social media

• Traffic from users typing the URL directly

• Traffic from external links

Which metric measures the percentage of visitors who leave after viewing only one page?

• Pageviews

• Bounce Rate

• Session Duration

• Exit Rate

What is the main purpose of Site Search in Google Analytics?

• Track user searches within your website

• Track searches on Google

• Improve keyword ranking

• Measure ad performance

Which report in Google Analytics shows where your visitors are coming from?

• Behavior Report

• Acquisition Report

• Conversion Report

• Real-Time Report

What is the role of AdSense in Google Analytics?

• Display advertisements on other websites

• Monetize your website with ads

• Rank websites in search results

• Track product purchases

Which of these is an example of paid traffic?

• Facebook Ad clicks

• Visitors typing your website URL

• Traffic from a friend's blog

• Google search results

What does AdWords (Google Ads) primarily help with?

• Generating social media followers

• Driving paid traffic through ads

• Creating organic traffic

• Improving email marketing

Which of the following helps track specific user interactions like clicks, downloads, and form submissions?

• Pageviews

• Event Tracking

• Bounce Rate

• Sessions

Which Google Analytics report provides insights into how users behave on your website?

• Acquisition Report

• Behavior Report

• Audience Report

• Demographics Report