What is the definition of "bounce rate" in web analytics?

Test Your Understanding - Unit 1 - Web Analytics

Quiz
•
Business
•
University
•
Hard
Divya Anchan
FREE Resource
30 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Number of sessions
Percentage of single-page sessions
Total page views
Number of unique visitors
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which metric indicates the total number of unique visitors to a website?
Sessions
Users
Pageviews
Traffic
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which Google Analytics report helps you track traffic sources?
Acquisition
Audience
Behavior
Conversion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What term refers to the number of pages viewed by visitors?
Sessions
Pageviews
Visitors
Conversions
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does "session duration" measure?
Time spent on a page
Time spent on the site
Number of sessions
Number of pageviews
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which metric helps to track how long a visitor stays on a specific page?
Time on site
Bounce rate
Time on page
Exit rate
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is "conversion rate"?
Number of sessions
Average time spent on site
Percentage of conversions per total visits
Number of new users
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