Revenue Management Check-in Call

Revenue Management is NOT focused on

• Cost Cutting

• Trade Terms Management

• Strategic Pricing

• Promotion Management

RB spends on average on promotion

• 50 % of its Global Revenue

• 15 % of its Global Revenue

• 30 % of its Global Revenue

• 70 % of its Global Revenue

Main Reason The Shoppers avoid Energy Drinks is their Price

• YES

• NO

Revenue Management Focuses on accelerate growth and win share through

• Shopper Centricity

• Cutting Costs

• Increasing Price

• Customer Centricity

RB focuses on value creation for its shoppers through

• life-time value through convenience, experiences, sense of purpose, and alignment to personal values

• mostly correct price

• available and correctly priced promotions

• available and correctly priced assortment