What is the Availability heuristic in decision-making?
Consumer Decision-Making Quiz
12th Grade
•16 Qs
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Consumer Decision-Making Quiz
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12th Grade
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Hard
Vy Tuong
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16 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What does the Representativeness heuristic involve?
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
What is the Recognition heuristic used for?
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4.
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3 mins • 1 pt
What does the Take The Best heuristic entail?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
What is the Anchoring heuristic?
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6.
OPEN ENDED QUESTION
3 mins • 1 pt
What is the effect of multiple unit prices on purchasing decisions?
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7.
OPEN ENDED QUESTION
3 mins • 1 pt
What did the study by Wansink et al investigate?
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