Digital Marketing Quiz

What is Digital Marketing?

• Marketing through newspapers and magazines

• Promoting products/services using digital channels like social media, SEO, and email

• Selling products in physical stores

• None of the above

Which of the following is NOT an importance of Digital Marketing?

• Global reach

• Measurable results

• High cost compared to traditional marketing

• Targeted audience engagement

Which of the following best describes the scope of Digital Marketing?

• Limited to large businesses only

• Involves only offline advertising

• Offers diverse career opportunities and global market access

• Does not require technical skills

Why is Digital Marketing needed today?

• Consumers spend more time online

• It helps businesses ignore customer feedback

• It replaces all traditional marketing methods

• It limits brand visibility

Which of the following is a key difference between Traditional and Digital Marketing?

• Digital marketing uses TV and radio, while traditional uses websites

• Digital marketing allows two-way communication

• Traditional marketing is always cheaper

• Digital marketing lacks targeting capabilities

Which of the following is NOT a feature of Digital Marketing?

• Real-time analytics

• Cost-effectiveness

• Limited audience reach

• Personalization

What is Marketing Automation?

• Manually sending emails to customers

• Using software tools to automate repetitive marketing tasks

• Hiring more staff to handle campaigns

• Advertising only on TV

Which of the following is a benefit of Customer Experience (CX)?

• Decreased customer loyalty

• Higher customer retention

• Increased service costs

• Negative word-of-mouth

How does Marketing Automation help marketers?

• Increases manual workload

• Delivers personalized communication based on customer data

• Reduces campaign scalability

• Limits performance tracking

Which of the following is NOT a function of Marketing Automation?

• Lead nurturing

• Email scheduling

• Manual data entry

• Performance analytics