Test bank 2 part 2

Weak-tie relationships are characterized by infrequent interaction and ties between casual acquaintances.

• TRUE

• FALSE

It is more likely that an entrepreneur will get a new business idea through a strong-tie than a weak-tie relationship.

• TRUE

• FALSE

The five stages of the creative process include preparation, incubation, insight, evaluation, and elaboration.

• TRUE

• FALSE

Incubation is the stage of the creative process during which an idea is subjected to scrutiny and analyzed for its viability.

• TRUE

• FALSE

Evaluation is the stage of the creative process during which the idea is put into its final form.

• TRUE

• FALSE

Describe the difference between strong-tie and weak-tie relationships. Is it more likely that an entrepreneur will get new ideas through strong-tie or weak-tie relationships?

________ is (are) used to generate a number of ideas quickly.

• Insight groups

• Competitive intelligence gatherings

• Examination groups

• Survey groups

• Brainstorming

Which of the following is NOT one of the rules for a formal brainstorming session?

• No criticism is allowed.

• The session moves quickly.

• Freewheeling is encouraged.

• Leapfrogging is encouraged.

• The session is used for decision making.

The number one rule for a brainstorming session is ________.

• no criticism is allowed

• no freewheeling is allowed

• no leapfrogging is allowed

• no more than 10 people are allowed to participate

• no wild or unrealistic ideas are allowed

According to the textbook, a focus group is a gathering of 5 to 10 people who are selected because ________.

• they are most likely to purchase large amounts of the product or service being discussed

• they responded to a self-selected opinion poll about the topic being discussed

• of their relationship to the issue being discussed

• they responded to a mail survey about the topic being discussed

• they are spokespersons for the topic being discussed