Marketing Fundamentals Exam
Authored by Tyisha Brandon
Computers
8th Grade
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the components of the marketing mix?
Product, Price, Place, Promotion
Product, Price, People, Process
Product, Price, Positioning, Promotion
Product, Price, Packaging, Promotion
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of market segmentation?
To identify target markets
To increase product price
To reduce production costs
To expand product lines
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the stages of the product life cycle?
Introduction, Growth, Maturity, Decline
Development, Launch, Growth, Saturation
Launch, Growth, Peak, Decline
Introduction, Expansion, Maturity, Withdrawal
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of SWOT analysis?
To identify strengths, weaknesses, opportunities, and threats
To analyze market trends
To evaluate financial performance
To assess customer satisfaction
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the difference between primary and secondary data?
Primary data is collected firsthand, secondary data is pre-existing
Primary data is more accurate, secondary data is less reliable
Primary data is cheaper to collect, secondary data is more expensive
Primary data is qualitative, secondary data is quantitative
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are qualitative research methods?
Surveys, focus groups, interviews, observations
Experiments, surveys, case studies, observations
Focus groups, interviews, case studies, experiments
Surveys, experiments, focus groups, interviews
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of a marketing plan?
To outline marketing strategies and actions
To increase sales revenue
To reduce marketing costs
To improve customer service
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