Marketing Unit 3-

What is free placement in the media of newsworthy items about a company or product?

• Public relations
• Public image
• Publicity 
• Public persona 

A benefit of offering good customer service is...

• Repeat business

• Less customers

• Reduced tax

• Poor reputation

9. Radio is a mass medium.

• TRUE

• FALSE

Promotion means - 

• any form of communications that is used to persuade people to buy a company's product.
• to move from one place to another
• to promote
• when students advance from one level to the next

Brea asks her customer questions about their needs, she listens and evaluates their responses and tailors her presentation based on the information she gets. Brea is in which step of the selling process?

• Preparing to sell

• Establishing Relationships

• Discovering customer needs

• Reaching closure

Ellen works at a golf course. During the summer, she drives a golf cart around the course, selling cold drinks and snacks to the golfers. It’s a beautiful day, and the course is especially crowded. Ellen offers one golfer a cold drink, and she replies, “Well, I guess I’ll have time, since the play is so slow. It’s not very fun to have to wait so long between holes. Who is running this course? You always set your tee times way too close together!” Ellen’s customer is

• suspicious

• argumentative

• complaining

• leave-me-alone

1. Is there any type of anonymous, one-way paid communication with the company's name on it?

• communications

• sales promotion

• advertising

• customer service

What is the general goal of public relations?

• to increase sales

• to build brand reputation

• to attract new customers

• to identify new markets

4. …………………….. represents all marketing efforts to increase sales aimed at businesses or retail customers.

• advertising

• sales promotion

• competitive marketing

• integrated marketing

How many steps are there in the selling process?

• 3

• 6

• 9

• 5