Personal Brand Awareness Pretest

Which of the following best describes personal branding?

• A logo or design that represents you

• How you present yourself and what you stand for

• Your academic scores

• A social media presence

Do you believe you already have a strong personal brand?

• Yes, I’ve intentionally built it

• Somewhat, but I need improvement

• No, I haven’t thought about it

Personal branding is only important for influencers and business professionals.

• True

• False

Which element is MOST important in shaping your personal brand?

• Your strengths and values

• The university you attend

• The number of followers you have

• Your fashion style

Do you know your top three strengths?

• Yes, I can name them

• Not sure, I need to reflect more

• No, I haven’t identified them yet

Your personal brand should align with your values and passions.

• True

• False

Which of the following behaviors would HURT your personal brand on social media?

• Posting inappropriate content

• Sharing helpful tips

• Engaging positively with others

• Promoting your achievements

Which of the following is NOT a recommended online behavior for building your personal brand?

• Posting thoughtful, valuable content

• Engaging in online arguments and negativity

• Networking with people in your field

• Sharing achievements and learning experiences

How intentional are you about what you post online?

• Very intentional, I curate my content

• Somewhat mindful, but I don’t focus on branding

• Not at all, I just post whatever I want

Your online presence is part of your personal brand.

• True

• False