CTEC Unit 1 Glossary

The group of people targeted by media products.

The merging of different media platforms and technologies

Statistical data about the audience, like age, gender, income

How media products are shared with audiences

A series of related media products (e.g., films, TV shows, games)

When a company expands its operations across the same level of the supply chain.

A company’s ownership of its supply chain.

Generating revenue from media product

Different elements of a media conglomerate working together for mutual benefit.

Rules and guidelines governing media production and distribution.