TMSM317_Topic 7

What is the macro environment?

• Internal staff policies

• Industry competitors

• The company itself

• Broad external factors that influence businesses

Why is it important to monitor the macro environment?

• To improve internal communication

• To manage employee morale

• To gain competitive advantage and manage change

• To increase product pricing

Which of the following is NOT part of the macro environment?

• Technological trends

• Staff training programs

• Legal regulations

• Ecological issues

What is the most widely used tool for macro-environmental analysis?

• SWOT

• PESTEL

• TQM

• BCG matrix

What does the "P" in PESTEL stand for?

• Pricing

• Public relations

• Productivity

• Political

Which factor in PESTEL involves elements like inflation and exchange rates?

• Legal

• Economic

• Social

• Technological

What could be a political factor that affects tourism businesses?

• Consumer tastes

• Visa regulations and safety advisories

• Social media influence

• Travel booking platforms

Which of the following is a social factor affecting tourism?

• Labour laws

• Data protection regulations

• Changing travel preferences

• Mobile app development

A travel agency adapting its packages due to a rise in eco-conscious travelers is responding to which environment?

• Technological

• Ecological

• Legal

• Social

What is an example of technological impact in tourism?

• Government taxes

• Exchange rate shifts

• Religion-based travel restrictions

• Real-time online booking systems