ADVERT PRE FI REVIEWER

What are exhibits and trade fairs in advertising?

• Online auctions that offer product placement

• Events where brands directly showcase products/services to potential consumers

• Outdoor banners that promote a product

• Magazine spreads that tell a product story

What is cinema advertising?

• Running ads on YouTube movie reviews

• Playing short product placements in TV series

• Displaying promotional content before or during cinema screenings

• Sponsoring celebrity endorsements

What is meant by Out-of-Home (OOH) advertising?

• Advertising in podcasts and online music streams

• Ads that run only on national TV

• Advertising placed in outdoor or public transit environments

• Sending ads via email

What is sales promotion or point-of-sale (POS) advertising?

• Posting ads on social media right after a sale

• Displaying products and offers at or near where people make purchases

• Sharing sales announcements in press releases

• Promoting items through call centers

What is one main benefit of joining trade fairs, based on Kellezi (2014)?

• Increasing social media followers

• Developing customer relationships and encouraging sales

• Lowering the cost of print ads

• Avoiding interaction with competitors

In trade fairs, what does the term leads refer to?

• Competitors monitoring your display

• People who already bought your product

• Potential customers you can follow up with later

• Sales assistants at your booth

What happens when a potential customer is converted during an exhibit?

• They request a refund

• They become a loyal or paying customer

• They give feedback but no purchase

• They visit your social media

Why are cinema audiences ideal targets for advertising?

• They are usually shopping during the ads

• They are likely to leave during the ads

• They are captive and have high ad recall

• They focus only on movie trailers

Which of the following is a strength of Out-of-Home (OOH) advertising?

• It targets global audiences through digital means

• It limits visibility to select groups

• It can be placed anywhere and reach various audiences

• It requires complicated messaging

What is a common weakness of OOH advertising?

• Too much exposure

• Short exposure time and fleeting messages

• Excessive detail in messaging

• Overuse of celebrity endorsements