Business Intelligence

What is Business Intelligence?

• A set of technologies that are used to make businesses work less efficiently

• A set of technologies, processes, and tools that analyze data to support business decision-making and improve operational efficiency.

• An area of study devoted to applying AI in business

• A set of technologies, processes, and tools that analyse data to support business database management and decrease operational efficiency.

Why is it important to study Business Intelligence?

• It helps businesses discover things about their processes, customers and products they didn’t know before

• It helps software engineers to get jobs

• It is not important to study. Go play video games!

• It helps businesses to explain products to their customers and increase customer satisfaction through improved user experience

What is data warehousing?

• Putting data in a central repository to be easily accessed later

• Putting data somewhere for access in the future

• Throwing away data that you no longer need

• Collecting data using data mining

Why is data mining useful?

• It helps software engineers pretend to work

• Data mining lets you see what is happening in small data sets

• It helps you discover hidden trends in large data sets

• It saves money

What is reporting?

• Writing a report

• Telling your girlfriend why you are breaking up with her (it’s because her friend is too beautiful)

• Telling your boss what is going on

• The process of organizing data into informative summaries to support decision-making, often through dashboards or printed reports.

What is a dashboard (website or software)?

• A display of products and buttons to help you change what the products do

• A visual display of key performance indicators (KPIs) and metrics that provides an at-a-glance view of business performance and trends.

• A display of just KPIs and nothing else

• A display of metrics (numbers) and business performance (good or bad) and nothing else

What is a KPI

• Key Performance Indicator

• Key Poodle Inspector

• Keynote Player Information

• Knowledge Performance Indicator

What do we call the use of statistical algorithms and machine learning techniques to analyse historical data and make predictions about future outcomes?

• Being a prophet

• Predictions about the future

• Predictive Analytics 

• Prediction studies

Descriptive Analytics is the...

• Data used to describe the present performance of something

• examination of historical data to understand what has happened in the past and identify trends and patterns

• Data used to show trends and patterns

• examination of future data to understand what will happen in the future and identify future trends and patterns

If I do ETL, what am I doing?

• I extract data, transform it into something usable and load it into a data warehouse

• I examine data, transfer it to someone else and load the next data set

• I explode data, tank it with long loading times and leave it in a data lake

• I discover the essence of the data, transform it into something more romantic and load it into my girlfriend’s computer