Market Segmentation Scenarios
Authored by Shawn Mcbride
Other
11th Grade
Used 1+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A diaper brand targets advertisements toward new parents ages 25-35. What is the segmentation type?
Demographic
Geographic
Psychographic
Behavioral
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An outdoor gear company promotes sand-resistant tents only in Southwest desert states.
Demographic
Geographic
Psychographic
Behavioral
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A yoga apparel brand markets to people who value wellness, mindfulness, and balance. What is the segmentation type?
Demographic
Geographic
Psychographic
Behavioral
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An airline sends promo codes to customers who frequently fly with them. What is the segmentation type?
Demographic
Geographic
Psychographic
Behavioral
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A scholarship service markets its program to high school seniors planning to attend college. What is the segmentation type?
Demographic
Geographic
Psychographic
Behavioral
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Vacation packages are promoted to residents in cold climates during winter months. What is the segmentation type?
Demographic
Geographic
Psychographic
Behavioral
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A bike company markets to individuals who live environmentally conscious, active lifestyles. What is the segmentation type?
Demographic
Geographic
Psychographic
Behavioral
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