PEN2303_CHP1

Digital entrepreneurship is entrepreneurship that involves the internet and novel digital technologies.

• TRUE

• FALSE

What is the main purpose of digital business and market trends?

• To reduce the number of employees in a business

• To increase traditional advertising on TV and radio

• To use technology for managing and operating business activities

• To build physical stores in every location

Which of the following is an example of a digital tool used in digital business?

• Landline telephone

• Door-to-door flyers

• Mobile apps

• Paper brochures

How does multichannel retail help businesses in the digital age?

• By focusing only on one product line

• By providing multiple platforms for customers to shop and interact

• By allowing customers to buy only from physical stores

• By reducing the need for customer feedback

What is the main opportunity offered by the mobile universe in digital business?

• Limiting internet access to only developed countries

• Focusing on reducing smartphone usage

• Encouraging customers to return to desktop computers

• Reaching the mass market through (B2C) strategies

Why is mobile technology considered a promising area for digital business?

• It limits customer interaction

• It only benefits large corporations

• It had 3.2 billion internet users by 2015, showing strong market potential

• It reduces the need for innovation and creativity

What does AR help customers do?

• Watch videos

• Visit stores

• Try products virtually

• Read reviews

How does AR work?

• Uses real objects only

• Adds virtual items into real view

• Sends emails

• Shows 2D ads

What is e-commerce mainly about?

• Watching videos online

• Shopping and selling through the internet

• Talking on social media

• Using mobile apps for games

What do e-commerce platforms allow customers to do?

• Buy products and manage accounts

• Visit physical shops

• Print catalogs

• Watch ads only