Understanding Attitudes Quiz

Which of the following best defines ‘attitude’?

• A temporary emotional state

• A permanent behavioural pattern

• A learned predisposition to respond in a favourable or unfavourable manner

• A set of personal values and ethics

Which of the following is not a technique of attitude measurement?

• Likert Scale

• Semantic Differential Scale

• Projective Techniques

• Psychomotor Test

Ajay has been a vegan for 5 years. He believes animal cruelty is unethical, feels disgusted by meat, and avoids restaurants that serve it. Ajay’s veganism is most likely based on:

• Values

• Beliefs

• Social norms

• Prejudice

An NGO launches a campaign to reduce plastic use. Ravi supports the campaign because he believes plastic harms marine life. He feels anxious when he sees someone using plastic and has switched to cloth bags. Which component of Ravi's attitude is being displayed when he switches to cloth bags?

• Cognitive component

• Affective component

• Behavioural component

• Value system

A tech influencer is paid to post a fake positive review about a low-quality gadget. Although he privately dislikes the gadget, he posts the review. This case may lead to:

• Positive reinforcement

• Cognitive dissonance

• Displacement

• Classical conditioning

Ms. Sharma believes that students who disrupt class have underlying emotional issues. She feels empathy for them and often reaches out after class to talk to them. What kind of attitude does Ms. Sharma display?

• Stereotyped attitude

• Prejudiced attitude

• Positive and complex attitude

• Central attitude

A new manager from a rural area is skeptical of employees who wear tattoos, believing them to be irresponsible. Despite high performance from one such employee, he hesitates to promote him. The manager is displaying:

• Discrimination based on stereotype

• Balanced triad

• Centrality of attitude

• Negative valence

A shampoo brand uses a popular actor to promote its new product. Consumers, despite not knowing the quality of the product, begin purchasing it in large numbers. Which factor of attitude change is best illustrated?

• Message credibility

• Audience readiness

• Source characteristics

• Classical conditioning

An adolescent previously indifferent to political issues begins sharing political content online after seeing his friends frequently do so. This reflects:

• Instrumental learning

• Classical conditioning

• Observational learning

• Value internalization