PROPAGANDA TECHNIQUES

"Don’t be left behind—everyone’s using SwiftNet WiFi!"

• BANDWAGON

• TESTIMONIAL

• CARD STACKING

• NAME-CALLING

"As a world-class chef, I only trust PureTaste Olive Oil."

• BANDWAGON

• CARD STACKING

• TRANSFER

• TESTIMONIAL

"Brand Y is a total failure—don’t waste your money!"

• TRANSFER

• BANDWAGON

• NAME-CALLING

• TESTIMONIAL

"A brighter tomorrow begins with VisionTech."

• TESTIMONIAL

• GLITTERING GENERALITIES

• BANDWAGON

• TRANSFER

"True heroes bank with Patriot Savings."

• TRANSFER

• TESTIMONIAL

• BANDWAGON

• GLITTERING GENERALITIES