Masspersonal Communication Quiz

What are the two key dimensions in the Masspersonal Communication Model (MPCM)?

• Channel and Feedback

• Accessibility and Personalization

• Privacy and Emotion

• Sender and Receiver

Which of the following is an example of masspersonal communication?

• A private phone call with your mother

• Posting a birthday message to a friend on Instagram visible to everyone

• Watching the national news on TV

• Receiving a bank alert email

What does 'anticipated interaction' refer to in the MPCM context?

• Predicting who will argue with you

• Expecting feedback (likes, comments, replies) after posting online

• Reading comments from strangers

• Avoiding interaction on social media

In MPCM, what kind of communication is public and impersonal?

• Private text to a friend

• Mass communication (like a TV news report)

• A direct message on Instagram

• Birthday video sent on WhatsApp

What does a 'false dichotomy' mean in the context of mass vs. interpersonal communication?

• The two types are completely different

• The division between them no longer fits digital communication realities

• People cannot communicate personally online

• Only mass communication is valid today

Which quadrant represents 'high personalization' and 'high accessibility'?

• Interpersonal Communication

• Mass Communication

• Masspersonal Communication

• Private + Impersonal Communication

Which situation best fits Type I: Projected-Imagined Motivation (Archer, 2024)?

• Posting a public Facebook comment to correct misinformation, imagining others will see it

• Sending a private voice note to a friend

• Watching a live stream without interacting

• Writing in a private journal

What kind of relationship involves the highest emotional risk when arguing online?

• With strangers

• With weak ties

• With strong ties (close friends or family)

• With influencers

What is one reason people choose to engage in disagreements online, according to research?

• To protect others from harmful content

• To gain likes and followers

• To avoid conflict

• To entertain themselves

Which of the following is NOT an example of masspersonal communication?

• A blog post sharing a personal story

• A system-generated email from a university

• A viral TikTok about your childhood memory

• Tweeting a complaint to a brand with your followers tagged