According to Joep Cornelissen, what is the primary goal of corporate communication?
Corporate Communication Quiz

Quiz
•
Other
•
University
•
Hard
Solomon Yap
FREE Resource
51 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To develop new products
To build and maintain a favorable reputation with stakeholders
To manage employee salaries
To conduct market research
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which function of communication focuses on inspiring performance and productivity?
Persuasion
Motivation
Control
Information sharing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the Apple Inc. case study, what contributed significantly to its strong corporate identity?
Low-cost marketing strategies
Visionary leadership and innovation
Limited product launches
Minimal stakeholder engagement
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key communication challenge faced by Apple Inc.?
Lack of product innovation
Managing global communication across diverse cultures
Ineffective employee training
Over-reliance on print media
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does corporate communication support organizational goals?
By managing supply chain logistics
By ensuring message consistency across platforms
By developing software solutions
By conducting financial audits
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which function of corporate communication aligns with building relationships?
Emotional expression
Persuasion
Control
Information sharing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Apple Inc.’s communication strategy enhance its public image?
By focusing on low prices
By promoting individuality and excellence
By limiting media exposure
By reducing product quality
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