e-Commerce Midterm Exam

What does the term "e-commerce" stand for?

• Electronic Commerce

• Electronic Commercial

• Economy Commercial

• Enhanced Community

Which of the following is NOT a benefit of e-Commerce?

• 24/7 Availability

• Global Reach

• Physical Store Experience

• Convenience

What does "cart abandonment" refer to in e-commerce?

• Canceling a credit card

• Leaving a shopping cart in a store

• Leaving a website after placing items in the cart without purchasing

• Returning a Parcel from Doorstep

What is a "payment gateway" in e-commerce?

• A login system for employees

• A device that prints invoices

• A service that processes credit card payments

• A door to the warehouse

What does "dropshipping" mean in e-commerce?

• Selling only physical goods

• Shipping products in large quantities

• Selling products without holding inventory

• Shipping goods from one store to another

What does a "conversion rate" measure in e-commerce?

• How many products are returned

• The number of products available

• The percentage of visitors who make a purchase

• How fast your website loads

Which of these factors is MOST important for SEO in an online store?

• The color scheme of the website

• High-quality product images

• Keyword-rich product descriptions and titles

• Personal Information

What does "responsiveness" mean for an online store?

• It has fast shipping for phones

• The website adjusts on mobile devices

• The store sells mobile phones

• It responds to emails quickly

Which type of marketing builds long-term organic traffic to your store?

• SEO (Search Engine Optimization)

• Social Media Marketing

• Affiliate Marketing

• Retargeting Ads

Which of the following is an example of influencer marketing?

• Running Google Ads for a product

• A YouTuber reviewing your product and linking your store

• SEO optimization

• Adding customer reviews to your site