Brand Busters

Taglines

• Think Different

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• Gives You Wings

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• I'm lovin' it

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• Because You're Worth It

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• Just Do it

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Logo Description - A green mermaid/siren

• Starbucks

• Target

• Adidas

• Nike

Logo Description - Three diagonal stripes

• Nike

• Adidas

• Ikea

• Gucci

Logo Description - A red and yellow seashell

• McD

• Dominos

• KFC

• Shell

Logo Description - A red bullseye

• Ikea

• Target

• Dove

• Tesla

Logo Description - A small blue bird

• Lego

• Facebook

• Twitter

• Instagram

Identify the brand personalities

• Luxurious, bold, exclusive

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• Practical, affordable, minimalist

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• Natural, caring, inclusive

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• Creative, playful, family-friendly

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• Innovative, futuristic, eco-conscious

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Organize these options into the right categories

Groups:

(a) Beauty and cosmetics

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(b) Electronics and gaming

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(c) E-commerce and retail

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(d) Luxury watches

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Which of the following is an example of a sales promotion?

• A TikTok video from a celebrity using a product

• A press release announcing a charity partnership

• A “Buy One Get One Free” deal in a store

• A brand’s slogan in a TV commercial

A company sends a 20% discount code via email to its customers. What type of promotion is this?

• Public Relations

• Direct Marketing

• Advertising

• Sales Promotion