Marketing Essentials Chapter 19 Vocabulary Preview

Fill in the blank: A form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets is called __________.

• advertising

• public relations

• personal selling

• direct marketing

Advertising designed to increase sales is known as __________.

• promotional advertising

• informative advertising

• institutional advertising

• reminder advertising

Advertising designed to create a favorable image for a company and foster goodwill in the marketplace is called __________.

• institutional advertising

• product advertising

• direct response advertising

• retail advertising

The agencies, means, or instruments used to convey messages to the public are referred to as __________.

• media

• vehicles

• tools

• channels

Fill in the blank: Advertising in newspapers, magazines, direct mail, signs, and billboards is known as __________.

• print media

• digital media

• broadcast media

• social media

Advertising seen on public transportation is called __________.

• transit advertising

• billboard advertising

• digital advertising

• print advertising

Radio and television are forms of __________.

• broadcast media

• print media

• social media

• digital media

The form of advertising that uses either e-mail or the World Wide Web is called:

• Internet advertising

• Print advertising

• Television advertising

• Radio advertising

Fill in the blank: Any brief digital broadcast that includes audio, images, and video delivered separately or in combination is known as a __________.

• podcast

• webinar

• vlog

• audiobook

Fill in the blank: A personal Web site where an individual shares thoughts, pictures, and comments with visitors is called a __________.

• blog

• forum

• newsletter

• chatroom