Advertising Quiz

What is another main type of advertising besides promotional?

• Digital

• Institutional

• Interactive

• Social

Which of the following is NOT a feature of mass advertising?

• Hits large groups

• Uses one message

• Good with TV & Radio

• Targets specific markets

Why might newspaper ads be considered less appealing than other forms?

• They have a limited life

• They are cost-effective

• They target specific markets

• They are easy to track

Which of the following is NOT an advantage of newspaper ads?

• Know distribution

• Limited colors

• Easily track responses to ads

• Cost is low

Which of the following is an advantage of magazine ads?

• More expensive

• Not timely

• Targeted audience

• Ads due months before it runs

What is a disadvantage of magazine ads?

• High reader involvement

• Better print quality

• More expensive

• Variety of formats

Which of the following is NOT an advantage of magazine ads?

• High reader involvement

• Better print quality

• More expensive

• Variety of formats

What is a reason directory ads might need to be combined with other advertising?

• They are too expensive on their own.

• They have a short life span.

• They change ads and prices frequently.

• They may not reach all target audiences.

Which item is not typically part of direct-mail advertising?

• Catalogs

• Coupons

• Samples

• Social media posts

How does direct-mail advertising typically reach its audience?

• Through email

• Via postal mail

• Through television

• Via radio