Media Theories Quiz

Who proposed the idea that texts communicate their meanings through a process of signification?

• Roland Barthes

• Claude Lévi-Strauss

• Tzvetan Todorov

• Steve Neale

Which theory suggests that all narratives share a basic structure moving from one equilibrium to another?

• Narratology

• Postmodernism

• Genre Theory

• Structuralism

Tags

CCSS.RL.5.3

CCSS.RL.5.7

CCSS.RL.6.3

CCSS.RL.6.9

According to Steve Neale, what is a characteristic of genres?

• They do not overlap with one another

• They are only defined by their economic context

• They are static and unchanging

• They are dominated by repetition but marked by difference

Which theorist is associated with the idea that texts can be understood through an analysis of their underlying structure?

• Claude Lévi-Strauss

• David Gauntlett

• Stuart Hall

• Jean Beaudrillard

What does Jean Beaudrillard's theory of Postmodernism suggest about the real and mediated worlds?

• They are clearly distinct

• Mediated worlds are less significant

• The boundaries between them have collapsed

• The real world is more important

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CCSS.RI.7.7

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.8.7

CCSS.RL.9-10.7

Stuart Hall's theories of representation suggest that stereotyping occurs where there are:

• Universal acceptance

• Equal power dynamics

• No cultural differences

• Inequalities of power

Tags

CCSS.RL.5.6

According to David Gauntlett, how do media help us construct our identities?

• By providing singular messages

• By offering a diverse range of characters

• By limiting our choices

• By focusing only on traditional roles

Tags

CCSS.RL.11-12.3

CCSS.RL.6.3

CCSS.RL.7.6

CCSS.RL.8.6

CCSS.RL.9-10.3

What is a key idea of the Power and Media Industries Theory by James Curran and Jean Seaton?

• Media is controlled by a large number of companies

• Media concentration limits variety and creativity

• Media is not concerned with profit

• Media ownership does not affect content

Livingstone & Lunt's Regulation Theory discusses the struggle between:

• Local and global media

• Profit and loss

• Citizen interests and market competition

• Traditional and modern values

Tags

CCSS.RI.11-12.10

CCSS.RI.6.10

CCSS.RI.7.10

CCSS.RI.8.10

CCSS.RI.9-10.10

According to Hesmondhalgh's Cultural Industries Theory, media companies try to minimize risk by:

• Avoiding integration

• Focusing on a single media format

• Ignoring audience preferences

• Using vertical and horizontal integration