Chapter 8 Practice Quiz - IDC3O

What is event marketing in sports primarily concerned with?

• Selling tickets to sporting events
• All activities associated with sale, distribution, and promotion of a sports event
• Creating team merchandise
• Managing athlete contracts

Which of the following is NOT a function of promotion in sports marketing?

• Generate sales
• Attract a targeted audience
• Create a positive image
• Determine player salaries

What does the AIDA formula represent in advertising?

• Attention, Interest, Desire, Action
• Advertising, Innovation, Design, Approach
• Analysis, Implementation, Development, Advancement
• Audience, Impact, Delivery, Acquisition

What is the key difference between promotional and institutional advertising?

• Promotional advertising aims to sell an item, while institutional advertising develops goodwill (positive image)
• Promotional advertising is more expensive
• Institutional advertising only works for large companies
• Promotional advertising is only used in sports

What are the two types of personal selling mentioned in the presentation?

• Online and offline selling
• Order taking and order getting
• Direct and indirect selling
• Personal and impersonal selling

What is publicity defined as?

• Paid media coverage
• Free mention of a product or company in the media
• Social media marketing
• Press conference announcements

What types of media are included in print advertising?

• Only newspapers and magazines
• Newspapers, magazines, direct mail, outdoor advertising, station posters, stadium signage
• Television and radio
• Online banners and websites

What is a promotional mix?

• A single advertising strategy
• Any combination of advertising, sales promotion, publicity, direct marketing, and personal selling
• A marketing budget
• A sales technique

What distinguishes a contest from a sweepstakes?

• Contests require skill, sweepstakes are based on chance
• Contests are always free, sweepstakes cost money
• Contests are longer, sweepstakes are shorter
• Contests are only for sports, sweepstakes are for general public

What is the primary goal of creating interest in an advertisement?

• To make the ad look attractive
• To answer the question 'What's in it for me?'
• To use celebrity endorsements
• To create complex graphics