SMGT10300 - Sports Marketing & Branding - Easter Quiz
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Other
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University
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Hard
Tiernan Harris
Used 4+ times
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17 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What does the "I" in the AIDA model stand for?
Influence
Interest
Information
Insight
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Specific information about people such as income, age, and gender gathered in the segmentation process is known as?
Behavioural Data
Psychographic Data
Demographic Data
Geographic Data
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following can not be considered an element of branding
Taglines
Advertisements
Logos
Fonts
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What your brand says, its values and what you want customers to feel when they interact with the brand is known as what?
Brand Identity
Brand Promise
Mission Statement
Marketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a primary benefit for a company engaged in sports sponsorship by sponsoring a team or athlete?
Increasing ticket sales at sporting events
Reducing operational costs for the company
Controlling the rules of the sponsored sport
Gaining exposure through association with the team or athlete
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the context of sports marketing, what does “Americanisation” refer to?
Replacing local sports with American sports leagues
Promoting American sports internationally
Encouraging athletes to train in the United States
Adopting American-style sports marketing and commercial practices
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best describes “ambush marketing” in sports marketing?
Using aggressive pricing to dominate the market during a sports event
Covert marketing aimed at discrediting rival sponsors during a sports event
Associating with an event without being an official sponsor
A brand becomes an official sponsor to gain exclusive marketing rights
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