SMGT10300 - Sports Marketing & Branding - Easter Quiz

SMGT10300 - Sports Marketing & Branding - Easter Quiz

University

17 Qs

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SMGT10300 - Sports Marketing & Branding - Easter Quiz

SMGT10300 - Sports Marketing & Branding - Easter Quiz

Assessment

Quiz

Other

University

Hard

Created by

Tiernan Harris

Used 4+ times

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17 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

What does the "I" in the AIDA model stand for?

Influence

Interest

Information

Insight

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Specific information about people such as income, age, and gender gathered in the segmentation process is known as?

Behavioural Data

Psychographic Data

Demographic Data

Geographic Data

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Which of the following can not be considered an element of branding

Taglines

Advertisements

Logos

Fonts

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

What your brand says, its values and what you want customers to feel when they interact with the brand is known as what?

Brand Identity

Brand Promise

Mission Statement

Marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of the following is a primary benefit for a company engaged in sports sponsorship by sponsoring a team or athlete?

Increasing ticket sales at sporting events

Reducing operational costs for the company

Controlling the rules of the sponsored sport

Gaining exposure through association with the team or athlete

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

In the context of sports marketing, what does “Americanisation” refer to?

Replacing local sports with American sports leagues

Promoting American sports internationally

Encouraging athletes to train in the United States

Adopting American-style sports marketing and commercial practices

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of the following best describes “ambush marketing” in sports marketing?

Using aggressive pricing to dominate the market during a sports event

Covert marketing aimed at discrediting rival sponsors during a sports event

Associating with an event without being an official sponsor

A brand becomes an official sponsor to gain exclusive marketing rights

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