Ch. 12 - Developing New Products - Unit Test

Name:

1. Those buyers who want to be the first to have the new product or service.

• laggards
• early majority
• early adopters
• innovators

2. The process by which ideas are transformed into new products and services that will help firms grow.

• reverse engineering
• innovation
• concept testing
• marketing research

3. Brief written descriptions of a product or service; its technology, working principles, and forms; and what customer needs it would satisfy.

• innovators
• prototype
• concepts
• language

4. A group of consumers in the diffusion of innovation model that represents approximately 34 percent of the population; members don't like to take much risk and therefore tend to wait until bugs are worked out of a particular product or service; few new products and services can be profitable until this large group buys them.

• first movers
• early majority
• early adopters
• laggards

5. The second group of consumers in the diffusion of innovation model, after innovators, to use a product or service innovation; generally don't like to take as much risk as innovators but instead wait and purchase the product after careful review.

• early adopters
• innovators
• breakthroughs
• early majority

6. Consumers who like to avoid change and rely on traditional products until they are no longer available.

• early adopters
• early majority
• innovators
• laggards

7. An attempt by the firm to determine whether a product will perform according to its design and whether it satisfies the need for which it was intended; occurs in the firm's research and development department.

• test marketing
• concept testing
• beta testing
• alpha testing

8. The first physical form or service description of a new product, still in rough or tentative form, that has the same properties as a new product but is produced through different manufacturing processes, sometimes even crafted individually.

• innovation
• prototype
• concept testing
• product

9. Involves taking apart a competitor's product, analyzing it, and creating an improved product that does not infringe on the competitor's patents, if any exist.

• reverse engineering
• concept testing
• beta testing
• innovation