Press Release Quiz

What is a press release?

• A personal letter

• An official statement to inform the media and public

• A fictional story

• A private diary entry

What are other names for a press release?

• News releases, media releases, or press statements

• Personal notes, diaries, or journals

• Advertisements, commercials, or flyers

• Emails, memos, or reports

What is the main purpose of a press release?

• To entertain the audience

• To promote something significant and specific

• To confuse the media

• To sell products directly

How can a press release help an organization on the internet?

• By reducing its online presence

• By promoting its appearance via blogs, websites, and social media

• By making its website private

• By deleting its social media accounts

Which of the following is NOT a purpose of a press release?

• To notify the media about an event

• To promote an organization’s appearance online

• To share something hoping for media coverage

• To conduct a private meeting

What is the purpose of the headline in a press release?

• To provide contact information

• To give a brief about the organization

• To be catchy and to the point

• To expand on details

What does the body of a press release do?

• Provides contact information

• Expands on details and provides background information

• Lists the release date and city

• Gives a brief about the organization

What is included in the boilerplate section of a press release?

• Catchy headline

• Release date and city

• Brief information about the organization

• Essential 5Ws

What is the purpose of the contact information section in a press release?

• To provide a catchy headline

• To give details on who to contact for more information

• To list the release date and city

• To expand on details

Which section of a press release helps journalists produce their own stories?

• Headline

• Dateline

• Introduction

• Boilerplate