SEM I - Objective 4.03 Review

Why is sport/event sponsorship one of the fastest growing promotional activities today?

• There is no risk involved with sport/event sponsorship.

• Fans are not willing to patronize a sponsoring company.

• People are receptive to companies that sponsor their teams/events.

• Many teams/events would not be able to survive without sponsorship.

Proper exploitation of sport/event sponsorships encourages

• ambush marketing

• people to buy products

• competition

• sponsorship clutter

Which of the following is an accurate statement about sponsorship opportunities:

• Opportunities exist everywhere and in all sizes.

• Only large businesses can afford sponsorship fees.

• Sponsorships with major league teams/events are the most profitable.

• Opportunities are only available in major cities.

Why do small, local businesses typically sponsor local or regional teams and events rather than national or international events?

• It is more difficult to exploit the sponsorship.

• Sponsorship at a national level is too costly.

• They want to reach the people who buy their products.

• National teams and events are interested only in international business sponsors.

What must smaller businesses have to compete with larger businesses for a sponsorship opportunity?

• Publicity

• Brand awareness

• Budget

• Exclusive rights

What do sponsors want to accomplish by putting their company logos on NASCAR automobiles?

• Contracts

• Entertainment

• New leads

• Brand recognition

If Coca-Cola is the only soft drink sponsor of your favorite team, Coca-Cola is considered a(n) (a)   sponsor.

• dynamic

• large-business

• sole

• exclusive

The relationship between a sponsor and a sport/event entity is often described as a

• merger

• partnership

• buyout

• takeover

Who benefits from an effective sport/event entity sponsorship?

• Sponsor, sport/event entity, and fans

• Sport/Event entity, fans, and competitors

• Competitors, sponsor, and fans

• Sponsor, competitors, and sport/event entity

Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information

• provided to ambush marketers.

• included in a sponsorship proposal.

• included in event programs.

• provided to the city hosting the event.