KS2 Behavioral Psychology In Apps

What is is "Chunking"

• The process of converting actions into an unconscious routine

• The process of forgetting a routine

• The process of taking chunks out of a slice of pizza

• The process of constructing a routine consciously

How many elements are in the Habit loop?

• 2

• 8

• 3

• 5

What are the components of the habit loop?

• Eat, Sleep, Repeat

• Cue, Routine, Reward

• Soccer, Baseball, Hockey

• Beginning, Middle, End

What is a cue in the Habit Loop?

• The cue is used to play billiards

• The cue is at the end of the loop after the reward

• The cue is the signifier for the brain which turns on the autopilot to a routine.

What are the different types of Routine

• Left, Right, Center

• Physical, Mental, Emotional

• Real, Fake

• Fiction, Non-fiction, Sci-fi

TRUE or FALSE: Positive reactions in the brain cause the habit to be stopped

• TRUE

• FALSE

What is the Hook Model used for?

• Creating habit formation in apps

• Fishing

• Go-karting

• Tying a shoe

What are the different types of Triggers?

• Exoskeleton, Endoskeleton

• Sweet, Sour

• External, Internal

• Peanut Butter, Jelly

What is the purpose of Variable Rewards?

• To keep the brain guessing, fostering a desire to return to the app and see what is next

• To confuse the user

• To deter the user from ever using the app again

• To destroy the consumers phone

What are the main types of variable rewards?

• Coke, Pepsi, Fanta

• Collection, Distribution, Profit

• Messi, Suarez, Neymar Jr

• Tribe, Hunt, Self