Game Marketing Quiz - 60 Questions

What is the most effective reason to define your target audience early in development?

• To make your game more expensive on launch day

• To create a strong, relevant message that connects with the right players

• To avoid having to use social media to promote your game

• To guarantee your game wins awards before launch

What is the purpose of a Key Selling Point (KSP) in game marketing?

• To highlight the unique qualities that set your game apart from others

• To show investors you have a complex storyline

• To display the number of levels included in the base version

• To reveal the final boss design early for fan hype

Why is influencer authenticity critical in game marketing?

• It ensures long-term trust and interest from the influencer's audience

• It increases the resolution of gameplay trailers

• It helps developers avoid legal problems during launch

• It guarantees the influencer will play your game live on stream

What is a key risk of using an influencer who doesn't align with your game?

• They might demand early access and break NDAs

• They could attract the wrong audience or distort your brand's message

• They might be too busy playing other games to help promote yours

• They could ask for changes to the in-game economy

Why should each weekly post focus on one Key Selling Point?

• To keep your content focused and reinforce your core brand message

• To make your trailer more complex for reviewers

• To avoid confusing fans with too much gameplay at once

• To limit how much work your team needs to do on social media

Which of the following is a good type of short-form video content?

• A timelapse showing level design or character animation progress

• An unedited clip of someone installing the game on a console

• A long explanation of your patch notes

• A static image with several gameplay stats on screen

Why did Razer create 'Project Breadwinner'?

• To joke about fan demand while reinforcing community engagement

• To quietly test a new line of kitchen tech before full launch

• To parody Microsoft's Surface products for viral traction

• To gather data from fans on toaster preferences

How did Red Bull turn content into marketing success?

• By creating media that aligned with the lifestyle of extreme sports and gaming

• By filming commercials focused only on their energy drink formula

• By partnering with every major soda brand at launch events

• By making all of their products subscription-based

What makes Alternate Reality Games (ARGs) effective?

• They immerse players in a mystery connected to your game universe

• They reduce server load by moving content offline

• They shorten development cycles by skipping trailers

• They are faster to translate into other languages

What did the 'Believe' campaign for Halo 3 achieve?

• It created emotional impact using a handcrafted diorama and epic tone

• It revealed new weapons and multiplayer modes

• It showcased the menu system and soundtrack

• It previewed the entire campaign via livestream