Product Management Quiz 4

In the levels of a product, which level refers to the core benefit that customers seek?

• Actual Product

• Expected Product

• Potential Product

• Core Benefit

What role does a brand play in marketing strategy?

• It is just a name to differentiate a product

• It is a factor that creates recognition and influences customer perception of the product

• It does not affect customers' purchasing decisions

• It is only used in the fast-moving consumer goods industry

In service management strategy, what does 'Internal Marketing' mean?

• Promoting services to customers through media channels

• Training and motivating employees to provide better service

• Developing a brand based on customer feedback

• Applying technology to optimize the service delivery process

What is the primary function of packaging?

• To promote the product

• To differentiate the product

• To hold a product and protect it from damage

• To add value to the product

What is product line length?

• The number of product lines a company carries

• The number of products in one particular product line

• The number of variants offered of each product in the line

• The degree to which product lines are related

How can service firms increase productivity?

• By decreasing service quality

• By reducing employee training

• By harnessing the power of technology

• By ignoring customer feedback

What is a brand extension?

• Extending an existing brand name to new forms of an existing product

• Introducing additional brands in the same product category

• Using a successful brand name to launch new products in a new category

• Developing new brands

What does a brand promise to buyers?

• To deliver the lowest price

• To deliver a specific set of features, benefits, services, and experiences consistently

• To change the product frequently

• To only focus on physical objects

What is the main purpose of branding?

• To create a unique product identity

• To reduce competition

• To eliminate the need for advertising

• To decrease consumer awareness

Which of the following best defines a 'service'?

• A tangible good with added value

• An activity or benefit that does not result in ownership

• A product that can be stored for future use

• A physical product that requires no human interaction