Endorsements, Sponsorships, and Licensing Quiz

What is the primary purpose of a sponsorship proposal?

• To create a pricing strategy

• To summarize endorsement deals

• To outline partnership benefits and ROI

• To determine team uniforms

In a licensing agreement, the party that owns the intellectual property is called the:

• Licensee

• Endorser

• Sponsor

• Licensor

Which of the following is a disadvantage of licensing for the licensor?

• Revenue generation

• Loss of control

• Brand exposure

• Market expansion

Why do companies seek sports endorsements?

• To increase stadium attendance

• To leverage the athlete’s credibility

• To avoid sponsorship costs

• To sell licensing rights

What makes endorsements different from sponsorships?

• Endorsements always involve financial support

• Sponsorships require celebrity contracts

• Endorsements rely on personal support of a brand

• Sponsorships involve intellectual property

Which of the following is an example of ambush marketing?

• Nike officially sponsoring the Olympics

• Adidas launching a non-affiliated campaign during the Super Bowl

• Pepsi paying for exclusive pouring rights at a venue

• Gatorade running ads with its sponsored athletes

Which is an example of a benefit for the sponsor in a sponsorship deal?

• Increased ticket sales

• Access to team facilities

• Financial support

• Targeted marketing opportunities

What is exclusivity in licensing?

• Shared rights to use IP

• Limited-time free usage

• Exclusive rights to use IP by one party

• A royalty-free agreement

Why is target audience analysis important in a sponsorship proposal?

• To determine event times

• To identify potential challenges

• To show how the brand aligns with the audience

• To list marketing tactics

What strategy helps brands prevent ambush marketing?

• Ambush preclusion

• Creative rights waiver

• Brand protection strategy

• Target pricing guarantee