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Ethics

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Moral principles that govern a person's behavior or the conducting of an activity.

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Social Responsibility

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The obligation of businesses to act in the best interests of their environment and society as a whole.

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Marketing Ethics

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The principles and standards that define acceptable conduct in marketing practices.

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Deceptive Advertising

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Advertising that misleads or misrepresents the truth about a product or service.

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Transparency

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The quality of being open and honest about business practices and decisions.

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Consumer Trust

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The confidence that customers have in a brand or company based on its behavior and reputation.

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Brand Loyalty

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A consumer's commitment to repurchase or continue using a brand.

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Corporate Social Responsibility (CSR)

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A business model that helps a company be socially accountable to itself, its stakeholders, and the public.

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Green Marketing

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Promoting products based on their environmental benefits.

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Fair Trade

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A movement that advocates for fair prices and ethical treatment for producers in developing countries.