Marketing chapter 9

Marketing chapter 9

University

30 Qs

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Marketing chapter 9

Marketing chapter 9

Assessment

Quiz

Financial Education

University

Medium

Created by

11A2-32- Thọ

Used 1+ times

FREE Resource

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a challenge presented by the product life cycle that a firm must face?

All products eventually decline.

Changing tastes, technologies, and competition affect the marketing of the product as it passes through

life-cycle stages.

A firm must be good at developing new products to replace aging ones.

A firm must be good at adapting its marketing strategies.

It is difficult to plot the stages as a product goes through them.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two ways that a company can obtain new products?

line extension and brand management

internal development and brand management

new-product development and acquisition

service development and product extension

market mix modification and research and development

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product improvements, product modifications, and original products can all be classified as ________.


pioneer products

new products

product strategies

product extensions

product extensions

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a potential reason for a new product to fail?

an underestimated market size

a poorly designed product

 an incorrectly positioned product

 higher than anticipated costs of product development

ineffective advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Your firm added three new products earlier this year to increase variety for customers. Two of them failed to reach even minimal sales. Which of the following is LEAST likely to have been the cause of their failure?

The products were priced too high.

The products were advertised incorrectly.

 Competitors fought back harder than expected.

Research was too extensive.

The product launch was ill-timed.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

New-product development starts with ________.

idea generation

idea screening

concept development

 concept testing

 test marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Executives, manufacturing employees, and salespeople are all examples of ________.

external sources for new-product ideas

internal sources for new-product ideas

core members of innovation management systems

research and development team members

test marketers

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